More Than a Boutique

Hi, I'm Jonie — the owner, dreamer, coffee lover, dog mom, and heart behind Moonstone & Mae Boutique.

Born and raised in Clovis, New Mexico, I've always loved fashion, but I often found myself wishing for more local options. I wanted cute clothes that felt current without having to drive to another city. I wanted better plus-size selections that felt just as stylish as everything else. And when it came to children's clothing, I wanted pieces that felt unique, trendy, and special — not the same things you could find everywhere.

So I decided to create the boutique I wished existed.

Moonstone & Mae is proudly located inside the historic Leepy Building, one of the earliest buildings on Main Street and a place that has been part of our community's story for over a century. Every time I unlock the doors, I'm reminded that this building has welcomed generations of Clovis families before us. It feels incredibly special to continue that story in a new way.

But Moonstone & Mae is about more than clothing.

It's about creating a space where every woman feels welcome. A place where you can shop for yourself, your little ones, and maybe even discover a new favorite piece you didn't know you needed. It's about finding jeans that fit, dresses that make you feel beautiful, and outfits that help you show up confidently for everyday life.

We believe style should never be limited by size, age, or stage of life. That's why you'll find thoughtfully curated women's fashion, inclusive sizing, accessories, gifts, and our beloved Moonstone Minis collection all under one roof.

Our collections are intentionally selected with real women and real families in mind. Whether you're grabbing coffee with friends, heading to a special event, chasing toddlers around town, or simply looking for something that makes you feel like the best version of yourself, we want you to find it here.

And because fashion should always feel exciting, we're constantly bringing in fresh arrivals and new collections inspired by the women who walk through our doors every day.

When you visit Moonstone & Mae, my hope is that you feel what makes this place special: the charm of a historic Main Street building, the warmth of a small-town boutique, and the feeling that you truly belong.

Thank you for supporting this dream, this building, and this little boutique with a big heart.

I can't wait to welcome you in.

— Jonie
Founder, Moonstone & Mae Boutique